Chuanlan Liu Biography

Chuanlan Liu

Chuanlan Liu

Professor and Graduate Advisor
145 Human Ecology Building
225-578-0884
clliu@lsu.edu

Areas of Expertise

Retailing and Consumer Behavior

Education

PhD, Consumer Affairs 鈥� Auburn University, 2005

MBA 鈥� Auburn University, 2005

Professorships

Doris L & Jules A Carville, Jr. Professor in Human Ecology

Research Interests

  • Consumer experiences

  • Digitalization in the retailing and fashion industries

  • Sustainability in fashion production and consumption

  • Fashion brand and branding

  • Entrepreneurship in fashion

Extramural Grants

Lang, C., Liu, C., & Xia, S. (2019-2020). Cotton Technologies and Innovations- Applied Learning Activity of Cotton for students in Textiles, Apparel Design and Merchandising In (Vol. $48,675). 海角社区: Cotton Inc. 

Liu, C. (2017-2020); McRoberts, L. B. & Liu, C. (2016-2017) Promoting Global Adoption of Grade 3 Alligator Skins: From Marsh to Market (Requested: $125,098.00; Granted: $125,098.00). Baton Rouge, LA: Louisiana Alligator Advisory Council. 

Liu, C. (2016-2020); McRoberts, L. & Liu. C. (2015-2016) Enhancing and Expanding Digital Apparel Product Development Using CAD System and Fabric Printer (Requested: $250,000.00; Granted $213,438.00), 海角社区, Baton Rouge: Louisiana State Board of Regents

Chen, Y.-S., Liu, C., D'Agostino, C. F., & Lang, C. (2017-2019). Enhancing and Expanding Entrepreneurship in Creative Industries Using the Fully Automated Knitting Production System (Requested: $242,800.00; Granted $130,000). 海角社区, Baton Rouge: Louisiana State Board of Regents.

McRoberts, L., & Liu, C. (2015-2016). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $60,983 funded

McRoberts, L., & Liu, C. (2012-2014). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $124,889 funded

McRoberts, L., Liu, C. & Welker, D. (2013). Creative Cotton Consciousness & Applied Learning Design and Merchandising Students, Cotton, Inc. $35,350.

Wang, L., & Liu, C. (2011-2015). Flood hazard resiliency and accessibility of retail infrastructure in New Orleans, 海角社区, Baton Rouge: Louisiana State Board of Regents, $76,000 funded

Courses Taught

  • TAM 3043 Apparel Merchandising Strategies and Assortment Planning
  • TAM 3040 International Field Study in Textiles, Apparel Design and Merchandising
  • TAM 4046 Advanced Topics in Apparel Merchandising (3)
  • TAM 7031 Social-Psychological Theories of Dress, Appearance and Fashion
  • TAM 7036 Apparel Merchandising and Global Expansion
  • TAM 7037 Consumer Behavior in the Apparel Merchandising Environment
  • TAM 7043 Seminar: Textiles, Apparel Design and Merchandising 
  • TAM 7056 Fashion, Luxury and Lifestyle Brands
  • TAM 7090 Research Methods in Textiles, Apparel and Merchandising
  • TAM 7091 Independent Reading and Research in Textiles, Apparel and Merchandising

Publications

Liu, S., & Liu, C. (2025).. Journal of Fashion Marketing and Management. 

Huang, X., Liu, C., Wang, J., & Zheng, J. (2025). Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 141. 

Zhang, Y., Liu, C. and Xia, S. (2025), ", Journal of Electronic Business & Digital Economics, Vol. ahead-of-print No. ahead-of-print. 

Wu, Y., Liu, C., Liang, H., & Cui, R. (2025). Fashion Practice, 1鈥�31. 

Zhang, Y., Liu, C., & Lang, C. (2025). . Journal of Marketing Analytics, 13(1), 128-144. 

Zhang Y, Liu C. Journal of Theoretical and Applied Electronic Commerce Research.( 2024); 19(1):654-670

Zhang, Yanbo, Chuanlan Liu, and Chunmin Lang. Journal of Marketing Analytics (2024): 1-17

Xia, S., & Liu, C. (2024). Clothing and Textiles Research Journal, 0887302X241300441. 

Xia, S., Liu, C., Zhang, Y., & Cameron, B. (2024). Applied Sciences (2076-3417), 14(11), 4604. 

Zhang, Y., Liu, C., & Xia, S. (2024). Research Journal of Textile and Apparel, ahead-of-print(ahead-of-print). 

Wang, Z., Liu, C., & Li, Z. (2024). Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3584-3605. 

Wei, N., & Liu, C. (2024). . Ceramics: Art and Perception, (122), 116鈥�121. 

Liu, S., Liu, C., & Lang, C. (2024). Sustainability (2071-1050), 16(11), 4733. 

Liu, C., Xia, S., & Lang, C. (2023). Journal of Fashion Marketing and Management: An International Journal.

Liu, C., Xia, S., & Lang, C. (2023). Sustainability, 15(10), 8137.

Liu, C., Bernardoni, J. M., & Wang, Z. (2023). . Sustainability, 15(10), 8213.

Lang, C., & Liu, C. (2023). Journal of Fashion Marketing and Management: An International Journal, 27(1), 118-137.

Liu, C., Xia, S., & Lang, C. (2023). Sustainability, 15(10), 8137.

Zhang, Y., Liu, C., & Lyu, Y. (2023). . Sustainability, 15(11), 8447.

Wang, Z. & Liu, C. (2023). , Sustainability 2023, 15(16), 12238; 

Liu, S., Lang, C., & Liu, C. (2023). , Journal of Consumption and Production.

Tian, G., Cui, R., Liu, C., & Hu, X (2023). Natural Dyeing with Madder: Exploring Traditional Techniques and Color Characteristics. Fibres & Textiles in Eastern Europe.

Liu, C., Xia, S., & Lang, C. (forthcoming). Consumer coping with Covid-19: An exploratory study of clothing consumption shifts and the effect of consumer resilience, International Journal of Fashion Marketing and Management, in press.

Xia, S., & Liu, C. (2022). Applying Machine Learning to Study The Marketing Mix's Effectiveness in A Social Marketing Context: Fashion Brands鈥� Twitter Activities in the Pandemic, International Journal of Business Analytics, 9 (6). DOI: 10.4018/IJBAN.31341.

Liang, Y., Rangineni, S., and Liu, C. (2022), Fashion or Function: Examining Consumers' Perceived Values of Mass-Customized Menswear via a Content Mining Approach, International Journal of Business Analytics (IJBAN) 2022 Vol. 9 Issue 6, Pages 1-18. DOI: 10.4018/IJBAN.313429

Lang, C. and Liu, C. (2022). Fashion entrepreneurial self-efficacy: Development and validation of a domain-specific scale. International Journal of Fashion Marketing and Management, DOI 10.1108/JFMM-05-2021-0111

Liu, C., Xia, S., & Lang, C. (2021). Clothing Consumption during the COVID-19 Pandemic: Evidence from mining tweets. Clothing and Textiles Research Journal, 39(4), 314-330.

Hasan, M. N. U., Liu, C., & Ahmed, B. (2021). Organic cotton clothing purchase behavior: A comparative study of consumers in the United States and Bangladesh. Textiles, 1(2), 376-386.