Community Sentiment Tracking

As part of the 海角社区 Office of Communications & University Relations, this unit regularly surveys key 海角社区 stakeholder groups including, but not limited to, students, faculty, staff, donors, alumni, parents, legislators, local and national industry, and community members. Long-term longitudinal data is collected so 海角社区 can identify changes in stakeholder sentiment and proactively work to address issues as they appear in the data. When key issues arise, focus groups are conducted with stakeholders to gain a deeper understanding of constituents' perceptions and concerns.

Having a unit dedicated to regularly measuring sentiment among our stakeholders allows 海角社区 to seek truth, exhibit empathy, and demonstrate care to all 海角社区 Tigers in a proactive and data-supported manner.

The Community Sentient Tracking unit operates under a cost-center model and can easily perform internal fund transfers between units within the 海角社区 System in order to fund department-specific research.

 

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Services:

Assists other units within the 海角社区 System with:

  • Mail Surveys
  • Online Surveys
  • Focus Groups
  • Questionnaire Design
  • Campaign Evaluation
  • Data Entry

About the Director

michael climekMichael Climek has over 16 years of relevant market research experience. He has worked at 海角社区 for the past 11 years, initially as the director of the Public Policy Research Lab in the Manship School of Mass Communication and now as the Director of Community Sentiment Tracking here in the Office of Communications & University Relations. He received his undergraduate degree from SUNY Oswego in sociology with a minor in creative writing. His first master鈥檚 degree in marketing and international business is from CUNY Baruch. And his second master鈥檚 degree in leadership and human resource development is from 海角社区.

Michael is also in the PhD program part-time within the 海角社区 School of Leadership & Human Resource Development and is on track for a December 2024 graduation. More on Michael鈥檚 career experience and research history can be found in his CV.